Located in the Zala Hills, the village of five-hundred people I come from is full of natural treasures and recreational opportunities. The aim of my thesis is, in line with the aspirations of the municipality, to develop a unified city branding that provides a solid foundation for further marketing work in the village. To achieve this, I assess the situation of towns in Hungary with a similar population, collect good practices from different parts of the world, and finally design a workshop that outlines the cornerstones of Pusztaszentlászló's brand.