The subject of my thesis is "Developing media awareness and critical thinking through the phenomenon of influencers". I study the possible background and foundation of media literacy among Generation Z high school students through the exploration of the influencer phenomenon and the development of a curriculum on the topic. It is important for the young generation of secondary school students to become aware and careful media users through appropriate education and knowledge transfer. Since, in addition to the home environment, the use of the online space in schools is crucial and increasingly powerful, it is essential that students are able to filter the information flowing to them, learn to recognise authentic content and strengthen critical thinking.