Throughout my professional practice, I am always guided by the idea of how the visual content I help to create will impact the people who see them. This is a big responsibility. In the first year of MA, I was involved in the organisation of a one-day visual arts project with a sustainability focus, where, in addition to producing communication materials, I was also responsible for the logistics of the international exhibitors' artworks and the organisation of sponsorship. I then worked as a project manager for an art management company, where one of my main projects was the development and management of tenders for university students of arts. I have been working as an advertising professional for almost a year now, where, in addition to setting up the communication strategy, I also have an influence on the appearance of the ads and other content that goes out, often reminding me of the question that has been with me from the beginning: to what extent is it my responsibility to ensure the quality of their content and appearance?