Graphic Design MA

Urbanovics Eszter

supervisor
Nagy László
thesis consultant
Arndt Bernadett
masterwork
Ti'm out
Many times we find ourselves in a situation where the sight of time becomes a hindrance. We watch it constantly even when it is not needed, thereby increasing the amount of stress, negative associations, anxiety, and a feeling of discomfort. The external compulsion of time conveyed by clocks has been transformed into its own internal compulsion. The aim of the project Ti’m out is to raise awareness of this problem – which affects everyone – in a playful, non-educational way. The project also shows how it is possible to break free of the stress caused of the sight of time. Its focus is on individually malleable time, intervention in the static system and the manipulation of the personal sense of time. Everyone sees time in a different form; the process is relative and emotional. Therefore, with the help of twenty-four instructions for use, it serves as a guide on how to manipulate the negative psychological effects conveyed by the sight of time, twenty-four hours a day.
thesis
The effect of time visualization on the psyche
My thesis focuses on the vision-centred psychology of time visualization. The aim of my research is to explore the factors that influence our mood by reflecting on the visualized time. How does the sight of the passage of time affect us and what perception do we associate with it? In order to find the answer, I review the psychological literature on the constant presence of time, focusing on the history of the tools used for measuring time, the influential effect of the clock, and the emergence of external and internal compulsions caused by the sight of time. I complement the theoretical research with participatory methods: a questionnaire and three workshops I held. As a result of the research, it can be stated that the constant observation of time generates tension, discomfort and anxiety, the understanding of which offers an opportunity to create different methods for resolving negative feelings related to time.
Folded print
User Manuals
Installation in use
Prints
Installation