Art and Design Management MA
Tóth Balázs
supervisor
Szeles Nóra
portfolio
Media design and management in the music industry
Prior to the MOME Master’s in Art and Design Management, I completed the Bachelor of Commerce and Marketing at Budapest Corvinus University, where I started to actively engage in music and arts, while gaining knowledge in economics, which is also a highly valuable asset in the field of arts. Already at that time, I had a taste of music management and media management roles, which I was able to further enhance during my MOME studies. I was motivated in my choices of internships to get involved in projects related to music and media and thus later on be able to contribute to the success of music and other arts projects with a holistic approach.
thesis
New challenges and opportunities for the music industry in the light of the pandemic and digitisation
I explore the challenges and opportunities of structural change in the music industry, which have intensified in recent years, reflecting on the changes accelerated by the pandemic which are profoundly reshaping the way we approach audiences. I conducted in-depth interviews with music institution managers, music industry professionals and musicians, looking at how new digital solutions (visual artwork, streaming platforms, VR, AR) can enhance and complement the experience of live concerts and performances, and contribute to reaching a wider audience.