Art and Design Management MA
Ködmön Petra
supervisor
Szeles Nóra
thesis consultant
Szálka Zsuzsa
portfolio
The focus is on organizing experiences
All my professional experience is related to the performing arts in their different segments. I am currently working as an organizer of several art festivals in Hungary and one in New York, which gives me a broad insight into the opportunities and challenges of festival management. In addition to organizing festivals, I was involved in communications and fundraising for a theatre company supporting disadvantaged young people and for an organization which focuses on music. Recently, I have been working as a communications manager for a theatre company with a focus on theatre in education. My main interests are organizing memorable art experiences that represent value, and the opportunities for Hungarian contemporary performing arts on the international level.
thesis
Challenges of organizing the Hungary Live Art Festival in New York
This festival in New York aims to promote Hungarian contemporary performing arts on the international stage. How can effective communication be developed in the specific situation where the festival is organized in Hungary but takes place in New York? First, I review the international presence of Hungarian performing arts, focusing on the United States. Then, based on interviews, I analyse the Hungary Live Art Festival, focusing on festival communication and similar events. Then, through a case study, I introduce the international promoter network of the Hungarian Sziget Festival, demonstrating the potential and process of working with international marketing communication experts. Based on my research results, I identify future development opportunities for the festival's communication, which can be put into practice during the next festival.