In my thesis, after clarifying the development and basic concepts of advertising, I reviewed the characteristics of the domestic advertising industry from the 1960s to the present. In the course of my related research work, I examined the characteristics of public street advertising in villages, small towns and the capital city... In the course of my semi-structured interviews, I was interested in how advertising and advertisements on the streets affect local communities. As well as looking at different age groups, my research also looked at how different socio-economic backgrounds influence the interviewees' attitudes towards advertising. What effect do the colours, metaphors and texts have on interviewees of different ages, educational levels and community backgrounds. Which public advertising forms shape the streetscape in the respective municipalities: which forms of advertising are dominant and which are absent.