The goal of this thesis is to explore the online economic potential of artistic enterprises operating in Hungary. The artists asked in this survey make unique handicraft products. The question of the research is what are the advantages and disadvantages of the social media platform and whether it helps to set up a business. To examine this, I read studies and conducted interviews with already active entrepreneurs, which together gave me a comprehensive picture. As a result of the research, we can conclude that although the online space offers more opportunities, it takes a lot of work and planning to achieve success with these platforms.