The topic of my thesis is the function of the fashion industry and it’s negative effects from a humanitarian angle. The emphasis is on the transparency of the fast fashion brands, which is essential so that a brand can state that they are functioning in an ethical way. I observe the other participants of the industry: the small business owner and the consumer. My goal is to research and assess in what way and peace can the now fast fashion leaded fashion industry changed and how willing the consumers are to the change.