Product Design BA

Jancsics-Kun Abigél

thesis consultant
Schmidt Andrea
consultant
Csernátony Fanni
thesis
Strategy Creation From a Different Perspective
Besides accelerating technological innovations, recent years' economic, social and political events highlight that the operational environment of the corporations is more and more volatile and unpredictable. The thesis investigates how, in response to these radical, high amplitude external changes, the internationally well-known tools of agile corporations and design thinking can be implemented in Hungarian SMEs in an efficient way. The key success factors for Hungarian SMEs are identified.