Ábrahám Viktória Fanni

Product Designer BA
thesis
The role of brand identity in the case of 4 domestic companies, reflecting on my own company
In my dissertation I analyze the concept of brand building and the elements of brand design, then I examine 4 well-known hungarian brands from a marketing design point of view. I will talk about my own experiences in more detail and explain the brand design elements I use in kleen-wear
supervisor
Húnfalvi András
consultant
Ébli Gábor