This study explores the impacts of the celebrity culture through the social media. In the first part I analyze the concept of the morality and the changes of the recipients of the media - enhancing the fact that the recipients’ behaviour is a huge impact on the society. Later I analyze the celebrity culture, highlighted the actual activist movements of it and generally the how this phenomenon spreads. Then I write about the #MeToo movement as a part of the celebrity activism and I analyze the movement’s representation through the social media. At the end of this study, I go through how the celebrity and a the political area’s connection changed, I analyze non-exhaustive some of the celebrity-politician friendships and the celebrity culture’s impacts of the American political scene.