Herczeg Fanni
portfolio
Do art managers even communicate?
Thesis
AI as a communication assistant in the social media management of art institutions
My thesis examines AI as a social media assistant in Hungarian arts institutions, and based on six interviews finds its use is driven not by strategy but by structural necessity, as underfunded teams rely on it to sustain content production.
Supervisor
Keszeg Anna
Thesis opponent
Pallós Anna
