Bánföldi Rebeka Ráhel
Masterwork
Who’s laughing
My masterwork is an immersive, interactive video installation that uses the “commercial smile” as a devalued visual code to render tangible the unsettling emptiness underlying the forced optimism of consumer culture through the technological dependency between the archive and the viewer.
Thesis
The Intersection of Advertising and Art
My thesis examines the points of contact between advertising and art, exploring the historical and theoretical entanglement of the two fields, with particular attention to the use of fine art devices in advertising strategies, alongside relevant examples from the history and culture of advertising in Hungary.
Supervisor
Bodóczky Antal
Masterwork opponent
Hajdu Gáspár
Thesis consultant
Povedák István PhD habil.
Thesis opponent
Sidó Anna
