Varga Tímea
Art and Design Management MA
portfolio
Interactions Between Design Management and Visual Communication
Thesis
Generative visual identity as a strategic tool in design management
I examine generative visual identities from a design management perspective, showing how these dynamically evolving, environmentally responsive, and audience-engaging visual systems offer new strategic opportunities for brand development in the digital age.
Supervisor
Fekete Balázs
Thesis opponent
Bollók Máté