MOMEaDIPLOMA

HU/EN

Farkas Anita

Art and Design Management MA
portfolio

From design to management. A special focus on business development

Thesis

Community building in the fashion industry. Methods that go beyond marketing strategy

My thesis analyses the community-building efforts and processes within the Hungarian fashion industry, and examines its future role and sustainability based on the perceptions of domestic stakeholders.
Supervisor
Keszeg Anna
Thesis opponent
Szabó Viktória