Bató Dorottya Viktória
Fashion and Textile Design MA
Masterwork
DNAI
During the creation of my masterwork, my goal was to create an experimental collection exploring, in stages, my interaction with hyperpersonalization and how it influences me while designing an authentic, self-reflective collection.
Thesis
The fashion psychology of hyperpersonalization
In my thesis I examine how hyperpersonalization appears as a motivational factor in fashion.
Supervisor
Tomcsányi Dóra
Masterwork opponent
Lévai Zsófia
Thesis consultant
Keszeg Anna PhD habil.
Thesis opponent
Egri Petra
