Pusztai Rozina Katalin

Art and Design Management MA
supervisor
Ébli Gábor
thesis opponent
Gohér Ágnes
portfolio

From sketching to managing

After completing a BA in Textile Design at MOME, I was sure I wanted to gain managerial skills. As an MA student in Art and Design Management, I found it important to work in the fashion industry, now in manager position. I came to work as studio manager, project leader and brand manager in the industry, to then dive into the world of social media management. I have also taken part in several study-abroad semesters and developed a long-term interest in working in an international environment. I was motivated to choose internships to learn about the creative professions and how the art market works, where I learned about the framework of self-employment, the importance of work-life balance and my own tolerance level. The theoretical knowledge and networks I acquired during my projects prepared the basis of my later thesis.
thesis

Double disadvantage?

Eastern European (and) women artists in the contemporary art scene

To what depth and influence are the practices of contemporary women artists from this region defined by Eastern European factors? Do they really have to overcome a double disadvantage that results from being both women and semi-peripheral? This question has been on my mind since my first semester in Western Europe, and now that I have finished my MA studies, I am delving into it in my thesis. My aim is to explore the imprint of (Central) Eastern European identity, the development of this labelling, and its ‘exoticism’ in the art industry. My research focuses on female Visegrad artists who are currently working and have experienced both Western and Eastern European higher education art institutions. In-depth interviews with them confirm the fact that education has a key role in how one deals with this dual challenge.