Márkus Dorottya

Design Theory MA
supervisor
Horányi Attila
thesis consultant
Földi Eszter
thesis opponent
Szücs György
thesis

Posters promoting socialism

Advertising and propaganda posters in the Kádár era, 1957-1979

In my thesis I explore the interdisciplinary quality of posters as a genre and their key role in socialist popular education, everyday life and culture. In my research I classified the posters in the collection of the Hungarian National Gallery into thematic groups and analysed them to examine the cultural policy and social issues of the early Kádár era from the perspective of everyday life, and to explore the efforts made to influence people’s lifestyle through state propaganda.