In my thesis I explore issues related to the modern natural wine movement. My aim is to provide an insight into the complex philosophy behind natural winemaking and to describe the key elements of the movement that disrupted the wine scene. I use case studies to explore the identity of natural winemakers in the Szent György Hill region, mostly through label design and the visual appearance of the bottles, as these are closely related to my studies. Through the analysis of these, I present a comprehensive picture of an active community of the natural wine movement in a single wine-producing area.