My thesis focuses on the analysis of anthropomorphic features and their cultural manifestations in the depiction of characters endowed with human attributes. The main aim of the work is to uncover the historical and cultural roots of the anthropomorphisation of characters and explore related phenomena in graphic design, animation, and advertising communication. In chapter one (after the introduction and the synopsis), the thesis delves into the origins of the phenomenon, shedding light on when and why the attribution of human features to non-human entities began. Then it goes on to discuss the early forms of anthropomorphism and its social and cultural context. The following chapter explores the differences between the main character types, objects, and animals. In addition to the general roles they play, it also looks at the appearance of characters and their impact on consumers. The next chapter describes the anthropomorphic features used in visual communication in the fields of graphic design, logos, illustrations, and advertising. The final chapter (before the summary) describes the psychological background of impersonation, building on different theories to explain the psychological mechanisms of the transmission and reception of human traits.