How did the shoes we wore to gym class become streetwear? What design evolution did flat-soled gym shoes go through to become sneakers that better support the feet? What are some of the important milestones that have completely disrupted the subculture? The world responds to the display of branding and shoes are no longer simply valued as footwear. Where did this process start and where is it going? I am looking for answers to better understand the current market and user needs.