I would like to build my thesis on the following basic premise: The life of a celebrity is fundamentally different from that of an average person. Various types of media feed consumers the impression that the lives of the stars are not only different, but also better than the average. Initially, celebrities were people whose talent made them stand out from the crowd and thus became the focus of consumer society. However, around the turn of the millennium, a new brand of celebrity emerged. People who did not possess above-average abilities: they were simply famous for being famous. Not long after influencers stepped on the scene. On the one hand, gossip is a useful social practice, but on the other, it is a stable source of income for the media that thrive on it. My thesis examines three seemingly similar Hungarian celebrities: Pumped Gabó, Psgogli7, and Papaszíta, in order to expose the editorial pressure behind tabloid media. I conclude my thesis by researching the extent to which viewers are manipulated by the media.