My thesis inspects the role of typography and design in exhibitions. I analyse current practices in Hungarian museums from the graphic designer's point of view, and also introduce examples from abroad. Exhibition graphic design entails the textual and visual aspects of internal and external communications materials; posters, banners, the institution's logo and related branding elements, signposting, and the website. On top of that, the publications, wall texts, and object labels related to the exhibition all form part of the graphic designer's duties. These not only define the visual appearance of the museum between those four walls, but also broadcast its identity to the wider environment. How does graphic design contribute to the museum experience and to the self-definition of a museum? How can typography be a tool for decolonisation, and how may we launch that dialogue in Central and Eastern Europe? Can graphic design ever exceed its aesthetic role in the exhibition space? Should that happen, will we recognise the space as an exhibition space?