Sterczer Antónia
Art and Design Management MA
portfolio
Graphic design
and management
After finishing the MOME Graphic Design BA, I found it important as an Art and Design Management MA student to participate in projects that aid the representation of
design students. Keeping brand communication and visual identity in one hand saves fledgling businesses a lot of time and money. In my main project I acted as a bridge between the designer, the developers, and the leadership of the company, thus keeping a unified brand identity across visual materials. Whenever we introduced a new product to market, I encountered the same set of questions (which also informed the focus of my thesis): after assessing the economic and social environment, what justification makes the launch of a new product absolutely necessary?
thesis
Our home in the future
Can we be truly innovative without continuous economic growth?
During the pandemic our homes have become the centre of our lives. At the same time, the economic and ecological crises have come to the forefront, eliciting a response of catchy slogans from furniture companies. User-centred thinking is an established design approach that seems incompatible with innovations that may put the way we think about our homes into an uncomfortable new context, without constant economic growth. It is a design manager's duty to place the objects dreamed up by designers into an economic and social environment, resulting in products that do not end up in a landfill. My thesis examines ways to renew our objects and utensils at home through practices that are currently in use, in an experimental phase, or in a review phase.
