Over the past two years, I have been working in the fashion industry in positions characterised by the freedom of creativity and the importance of systematic thinking. As a team member of Mercedes-Benz Fashion Week Central Europe, I not just learned about the Hungarian fashion industry and its relations, but but also the phases, the complexity, and the difficulty of running an event reaching out to the whole region. At the same time, as a PR assistant, I managed press events, this way experiencing the digital marketing challanges on the agency side.