thesis
Fashion in the age of digitisation. The effect of digitisation on the traditional distribution channels of the Hungarian fashion industry
Due to the effects of digital development, the changes of the traditional distribution channels in fashion industry are irreversible. In the light of global shifts and trends, my thesis analyses the position and the approach of the Hungarian fashion industry regarding the difficulties designers face when forming their digital branding strategies.
thesis consultantÁcs Zoltán
portfolio
System and creativity – my project management experience in the fashion industry
Over the past two years, I have been working in the fashion industry in positions characterised by the freedom of creativity and the importance of systematic thinking. As a team member of Mercedes-Benz Fashion Week Central Europe, I not just learned about the Hungarian fashion industry and its relations, but but also the phases, the complexity, and the difficulty of running an event reaching out to the whole region. At the same time, as a PR assistant, I managed press events, this way experiencing the digital marketing challanges on the agency side.